By Samantha Williams
Online gambling casinos are becoming more sophisticated by the day, so much so that it also becomes more difficult for us to know where or what to play. Now that the US online gambling marketplace is virtually non-existent, we, as well as the majority of casino software developers are looking to the UK and newly emerging European market place to ply our wares. One of the ways in which we have found it best to judge the best sites, is to look at the software developer and make our pick based on who they are, and what kind of action they take.
One software developer which has been going places for a long while; is still constantly moving and shaking – they cannot be faulted for their products. This mover and shaker is Playtech. The support they offer to their online gambling casinos clients is as unshakeable as the company seems to be.
In a recent massive new win for this company, they have taken on the mighty UK, Gala Coral as a client. The intent of the new agreement is for Playtech to develop and manage all of their online gambling offerings, with particular reference to developing and managing a new mobile sports betting platform. As part of this massive multi-year deal Playtech also gets to manage Gala Bingo, as well as others. Fortunately they have a brilliant online bingo item for consumption in Virtue Fusion – definitely one of the best on the market!
But Playtech do not have a mobile online sports betting product, so, what do they do now? They go out and spend €8 million as an initial payment – from their own cash flow, we might add – and they buy up all the shares in Mobenga Mobile. This is an up-and-coming mobile sports betting, software platform developer, who have been responsible for designing Apple iOS, Android and HTML platforms, for big names such as Stan James, Unibet and Paddy Power amongst others. The overall deal is worth a maximum of €23.8million, with the balance of payments after adjustments for working capital – based on profit before tax X 6 for 2013.
This spend alone, on a purpose-bought acquisition, should give you an indication of how much the Gala Coral deal is worth to Playtech. In turn, it should also reassure anyone considering playing at online gambling casinos under the Playtech brand – that they will be in for an entertaining as well as reliable time.
According to Mor Weizer, the CEO of this company; recent trends in the mobile industry are becoming far more important to online sports bettors and other gamers. Mobenga provides a flexible solution which thoroughly reflects brand and integrates advanced functionality, with features such as live video streaming, TUI – touch user interface and others. This is the time, this is the place and Playtech are taking advantage of more mobile, are you ready to take advantage of more mobile too?
