Trump CEO Outlines Plans

There was no bravado, no hype and no catchphrases. And there was no Trump.

"It was all very un-Trumplike as the new chief executive of Donald Trump's casinos outlined his strategy for reviving a company tainted by cash shortages, bankruptcy and years of neglect.

"James B. Perry spoke Tuesday of the need for new attractions at all three Trump properties and a new hotel tower for the flagship Taj Mahal Casino Resort, but also focused on more modest proposals such as marketing studies and better customer service.

"Perry, who took over last month as president and CEO of Trump Entertainment Resorts Inc., acknowledged that the company must play catch-up to be more competitive in Atlantic City's $4.6 billion-a-year gaming market. But he promised no quick fixes or gimmicks.

"…Trump relinquished his CEO title to Perry following the company's emergence from Chapter 11 bankruptcy protection in late May.

"…Perry, a once publicity-shy executive who has about 30 years of experience in the gaming industry, is said to be the opposite of the super-celebrity Trump. Analysts describe him as a down-to-earth manager who will bring stability and common-sense business practices to the Trump organization…"