Jackpot Factory, BrightShare Expand Agreement The Jackpot Factory, a leading online casino group, announced today that it has expanded its existing agreement with BrightShare, an established online gaming affiliate program company, enabling BrightShare affiliates to directly market the Jackpot Factory Group. BrightShare is the exclusive affiliate marketing program for the Jackpot Factory. Until now affiliates could only leverage themselves on the group's casinos: All Slots, All Jackpots, First Web, Wild Jack, and Wild Jack Poker. The new agreement provides affiliates with the means to earn additional revenue shares from the players they refer to any of the member casinos via the group's website, casino officials said. "Our relationship with BrightShare goes back many years and we've built up a lot of trust in their work. We're fully confident that they will drive this new initiative and make it a huge success. On our side, the Jackpot Factory has paid out over $4 billion in winnings, so we're delighted that affiliates will be promoting our casino group directly," said David Brickman, Spokesperson for the Jackpot Factory. Lloyd Apter, Affiliate Manager at BrightShare added, "In our continued effort to provide online gaming affiliates with the most lucrative, user friendly, and transparent gaming affiliate program, we're now offering our affiliates the opportunity to leverage themselves on our client's group website. With its well known casino brands, the Jackpot Factory is a bona-fide tier-1 casino group. Since the April launch of BrightShare 2005, we've seen the program more than double and are confident that gaming affiliates will continue to view us as an advantageous and strong partner." David Brickman further explained, "In effort to make our business more enjoyable, safe, and fun for everyone, the Jackpot Factory carefully considers the ramifications of every business aspect, including the affiliate market, and we now feel it's imperative to offer our affiliates this new marketing opportunity. "Directing players to our group website makes perfect business sense, as our site is designed with the player in mind. The home page provides information on each casino, bonuses, promotions, and the exclusive VIP program. In addition, it discusses other pertinent matters such as banking, support, and responsible gaming all in a concise manner. We invite all current and new affiliates to participate." |