PinnacleSports.com Offers Maddenism Odds

Catch phrases have become an integral part of today's sports broadcasts, with commentators livening up games by adding their own unique style to the play-by-play commentary. No modern-day announcer has become more famous for his inimitable commentary than John Madden, whose catch phrases are now commonly referred to as "Maddenisms." With Madden working the broadcast booth at Super Bowl XL, leading online sportsbook PinnacleSports.com today posted betting lines on the first Maddenism uttered by the commentator after kickoff Sunday.

For the first time in Super Bowl betting history, PinnacleSports.com is allowing players to wager on Madden's most popular cliches said during the big game. PinnacleSports.com believes the first catch phrase Madden will say after kickoff will be "heck of a ... ," listed as the favorite at 6/5 (i.e., win $6 for every $5 bet). Classic Maddenism "big time" is listed with the second-best odds at 7/2. Perhaps the most famous Maddenism, "boom" is a 7/1 long shot along with "horsecollar," a recent addition to the announcer's collection of sayings. The odds that the memorable Madden catch phrase "manhandled" or "wham" will be the first said during the Super Bowl broadcast stand at 9/1 and 15/1, respectively. Players can also bet that Madden will say none of the listed phrases during the big game at 13/2 odds.

"Proposition bets on the Super Bowl cover literally every aspect of the game, so it's only natural to offer betting on which catch phrase the sport's most famous commentator will say during this year's broadcast," said Simon Noble of PinnacleSports.com. "While other Maddenisms are more well-known, the odds favor 'heck of a ... ' or 'big time' being the first cliche that the future Hall of Famer says Sunday."