As reported by the Independent: “Future adverts by casinos, betting shops
and internet poker sites may have to carry warnings about the dangers of
gambling, under rules being drawn up by the Government before the lifting of
the ban on advertising in the gambling industry next year. “Under last
year’s Gambling Act, gambling operators will be allowed to advertise in all
media from September 2007. Tessa Jowell’s Department for Culture, Media and
Sport and the Gambling Commission have recently proposed new rules for the
industry to promote ‘socially responsible gambling’.

“The new code, akin to the rules surrounding advertising for alcohol, seeks
to pacify critics who fear the new gambling laws will lead to a surge in
gambling addiction.

“…The Gambling Commission said it was considering whether adverts should
carry warnings to discourage loss-chasing as in some countries, messages
such as ‘know your limit, play within it’…”