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Prop bets, basically gimmick bets, now account for a third of gambling on the Super Bowl. You can bet on everything from what color Gatorade will be dumped on the winning coach to whether any of the Red Hot Chili Peppers will be topless during their half-time performance.

William Hill PLC on Friday said its Las Vegas-based subsidiary had a strong fourth quarter, with amounts wagered up 34 percent and net revenue up more than 150 percent over the fourth quarter of 2012.

Online Sports Betting – Sports Book – by Gambling Pro Jerry Whittaker. Jerry includes online casino recommendations and reviews, best payouts and bonuses and best Online Sports Book Betting.