Venture Catalyst Incorporated, announced today that the Hannahville Indian
Community, dba Island Resort & Casino, has licensed Mariposa, VCAT’s
customer relationship management (CRM), marketing and business intelligence
software system for use at its Island Resort & Casino located in Harris,
Michigan. “We are excited to add the Hannahville Indian Community and Island
Resort & Casino to our growing family of Mariposa clients. We believe
Mariposa is an excellent choice to complement the casino’s current expansion
effort and will help them strengthen relationships with their customers,”
said Greg Shay, Chief Executive Officer and President of VCAT. Mariposa is
an award-winning software solution that provides a fully-integrated
marketing and business intelligence system for the gaming industry.
Developed to work in conjunction with existing player tracking, slot
accounting, hotel management and other data collection systems, Mariposa can
dramatically improve the way casinos do business. By providing gaming
properties with tools to create, execute and track sophisticated
multi-channel, targeted marketing campaigns, as well as analyze both
customers and products on the casino floor, Mariposa can significantly help
increase revenues and operating efficiency. Mariposa consists of a
proprietary modular suite of applications, including Campaign Management,
Data Visualization, with easy-to-read mapping features, a Data Warehouse,
including predictive modeling, reporting and analytics, and a Player Contact
System.
Mariposa clients include: Barona Valley Ranch Resort & Casino; Hard Rock
Hotel and Casino; Greektown Casino; all six Resorts International casinos,
including: the Las Vegas Hilton, Resorts Atlantic City, Atlantic City
Hilton, Resorts Tunica, Bally’s Tunica and Resorts East Chicago; Thunder
Valley Casino; Dubuque Greyhound Park & Casino; Stratosphere Casino Hotel &
Tower; Arizona Charlie’s Boulder and Arizona Charlie’s Decatur; Don
Laughlin’s Riverside Resort Hotel & Casino; San Manuel Indian Bingo &
Casino, Grand Casino Mille Lacs and Grand Casino Hinckley.

“The management and staff of the Island Resort & Casino are pleased and
excited to join VCAT’s Mariposa family. We believe that Mariposa, coupled
with our existing staff’s expertise and enthusiasm, can guide us to the next
level of customer service. Additionally, the system will enable the
management staff to make that next leap forward in efficiency and effective
decision making so crucial to the success of our expanding business,” said
Tom McChesney, General Manager of Island Resort & Casino.