VendingData(TM) Corporation (Amex: VNX) announced today that it will be
entering the market for gaming plaques, which are used internationally by
casinos for high stake games representing the highest monetary value
denomination. Plaques are much larger than traditional gaming chips and
their shape varies depending upon the casinos aesthetic preference —
rectangular, oval, etc. Because they are issued to “high rollers,” plaques
are usually highly decorative, featuring customized artwork of intricate
designs specified by the casino. Dolphin plaques incorporate multiple
security features of the latest technology — both covert and overt. In the
past, plaques have been formed and finished by hand, making them expensive
and slow to manufacture. Dolphin plagues are entirely machine made with much
higher precision while still maintaining the luxurious feel and appearance
of the original, including fully customized features. Mark Newburg,
VendingData’s President and CEO stated, “The market for gaming plaques is
predicted to rise exponentially, due to massive growth in Asia, where
casinos have extensive facilities for high end gamblers. Our recent
acquisition of Dolphin, with their manufacturing capabilities, and our
patented RFID technology make this a logical step in the continuing
expansion of our product line and broadening of our revenue base.”
Simon Herbert, VendingData’s Vice President of Global Sales explained,
“VendingData’s patented RFID technology is a natural addition to the gaming
plaque. In addition to providing enhanced security, the enhanced technology
assists with marketing and accounting functions. Currently, there is only
one manufacturing source of plaques and our customers, including a number of
the largest international casino operators, have strongly encouraged us to
offer an alternative or secondary source. We have developed a new
manufacturing process which will deliver a highly cost-effective product,
with or without embedded RFID technology. Casinos will be able to order
Dolphin plaques which are superior in construction, more durable and highly
decorative with a huge range of security features by fourth quarter 2006.”

Simon Herbert continued, “As new entrants to the casino plaque market we
will be cautious with our projections. Our advanced manufacturing techniques
will, however, give us a distinct competitive advantage.

In the International market, casinos have an average ratio of 30% plaques to
70% chips. The global market for chips is estimated at 20 million units per
year for the next 5 years. The value of the global market for plaques can
therefore be estimated in excess of 6 million units per year over the next 5
years.”