As reported by the Press of Atlantic City: “Never gambled in a casino?
Atlantic City’s gaming halls want to change that. “And some of them are
offering sweet deals to any new customer who walks in the door. “Billboards
on the major highways into town blare with offers. First-time players at the
Sands Casino Hotel will get a scratch card worth at least $10 after they
sign up for the slot club and play a bit. The Tropicana Casino and Resort
and the Trump Taj Mahal Casino Resort offer to double or triple the cash
back and complimentaries first-time slot players earn. Sign up for a slot
card at Resorts Atlantic City, and you’ll get a free hat or logo jacket.

“The city’s juciest promotion just ended. The Atlantic City Hilton Casino
Resort offered to refund everything new players lost in the slots their
first day of play, and the limit was fairly high. The rebate came in the
form of coupons to be redeemed on three separate visits.

“Of course, the casinos don’t give this stuff away for nothing. They’re
hoping first-time gamblers will give their property a try, or to lure some
players away from the competition. And it’s working.

“…The Tropicana’s offer to double the cash back and complimentaries for
new players has helped pull people to its gaming floor, spokeswoman Katie
Dougherty said.

“…Some loyal casino players aren’t too thrilled that the newbies get the
best offers…”