Ed Ware, CEO of 32Red Plc, commented: “This partnership fits into our strategic marketing plans extremely well. Our presence at targeted sporting events including Premiership and Championship football matches and horse racing meetings has worked well for us to date. This deal will sit very well alongside those activities, as well as our existing online marketing programmes.

“Importantly, this sponsorship will also significantly enhance our brand recognition by bringing us television, national press and other media coverage in Britain and around the world. It is a measured but significant step forward for the 32Red brand. Aston Villa FC is one of the UK’s biggest clubs and we are very pleased to be associated with them.”

32Red Plc is based in Gibraltar and its shares are traded on the Alternative Investment Market (AIM) of the London Stock Exchange. Their online casino has been awarded the title ‘Best Online Casino’ for the past three years by the industry’s number one independent watchdog.