Saturday, September 09, 2006

Poker Creations, the leader in US-compliant online poker promotion
tournaments, today announced a multi-week poker promotion agreement with
Milwaukee's Best Light Beer and Casino Media Group, a multi-media agency
with offices in Toronto, New York and Las Vegas. Poker Creations, a wholly
owned division of NLOP, Inc. will provide online logistics for its second
nationwide promotion sponsored by Milwaukee's Best Light Beer a Miller
Brewing product. Beginning on Sept. 10, Milwaukee's Best Light will invite
legal drinking age consumers to visit its Web site to compete in an online
Texas Hold'em tournament. Seven grand prize winners will earn seats at the
2007 World Series of Poker, airfare and lodging. Consumers can look for 12
and 30-packs of MBL and 24-ounce MBL cans featuring Texas Hold'em
information and promotion rules at retail outlets. According to the New York
Times, there are more than 65 million poker players in the US. But,
live-money Internet poker sites are considered illegal. The US House of
Representatives recently adopted HR4777, 'The Internet Gaming Prohibition
Act'. This combined with US Attorneys arresting a UK-based sportsbook CEO,
have caused US-based brand owners and media properties to re-evaluate how to
align themselves with this burgeoning new audience. "We have developed a
US-legal promotional poker platform that allows sponsors to offer free
online poker to their constituencies," said Michael Clebnik, COO of Poker
Creations. "Our poker rooms offer exciting online poker play, but, unlike
offshore or remote sites, we offer contestants the opportunity to win
prizes, without gambling. This promotion with Milwaukee's Best Light
highlights our unique 'advergaming', software assimilating sponsor's brands
into the application in a myriad of ways, making the sponsor a truly
integrated part of the action." "We love the service that Poker Creations
provides," said Walter Marcinowski, vice president of CMG. "Our clients have
expressed extreme interest in the poker demographic and in offering
cross-media poker promotional campaigns and our partnership with Poker
Creations provides that for them."