Saturday, July 15, 2006

As reported by the UK Financial Director: "The most powerful companies in
the online gambling industry have agreed to undertake a collective overhaul
of their company reporting in a move aimed at standardising the sector's
disparate accounting. "At a special summit held in Gibraltar last week,
PartyGaming, 888 Holdings, Ladbrokes, Sportingbet, CryptoLogic and Carmen
Media Group agreed to implement a universal set of key performance
indicators (KPIs) that will provide comparable reports in the sector. "The
largest groups will now disclose their cost per player acquisition, real
money sign-up takings, unique active players and yield per unique active
player. "Analysts said the move from the leading internet gambling companies
marked a huge stride forward for the industry. ".The host of the KPI summit,
Martin Weigold, the group finance director of PartyGaming, said that the
agreement would enhance 'understanding of the industry'.."