Wednesday, June 14, 2006

In a time when customers have less and less faith in loyalty programs, which
have become notorious for over promising and under delivering, VIPrewards is
a breath of fresh air - and customers are taking notice. Rather than
spending their time trying to figure out how to redeem their loyalty points
or being disappointed by the value they return, VIPrewards' customers are
enjoying their rewards. Like Andrew P. who is looking forward to taking his
wife to Las Vegas later this year - a trip he won from VIPrewards by easily
redeeming points online for a Las Vegas getaway sweepstakes ticket. By
staying true to its name and actually rewarding customers for their
business, VIPrewards has driven player loyalty levels for its partners to
above industry averages. In fact, members enjoy the program so much they are
actively wagering at VIPrewards' partner sites almost twice as much as
players at other competing sites. For instance, sportsbook VIPsports boasts
an average active player retention of 20 months making it the clear leader
for player retention in the sportsbook category, which sees average player
retention rates of approximately 12 months. Customers, like Alex P., say it
best: "I have played with VIPsports for many years and have enjoyed the
points that I accumulate on VIPrewards as a Platinum Member, receiving
numerous items over the years. Now I am not only looking forward to going to
Las Vegas, but also [playing on VIPsports and] enjoying more rewards in the
future."

VIPrewards partners with over 10 online gaming sites including sportsbooks,
casinos, racebooks and poker rooms, to manage their loyalty programs.
Customers fall into one of three reward levels (Silver, Gold or Platinum)
based on their volume of play, with the rate at which points are earned
increasing at each level. Rewards points, which update every 30 minutes, can
be redeemed for gifts and prizes, merchandise, sweepstakes tickets and even
betting cash in virtual real-time. Redeeming points is made easy for
customers with an online account and shopping cart - customers can clearly
see their points and the cost (in points) of different rewards, plus make
their purchase, all from their online account.

Retention Manager, Vince Polar, said: "The formula is surprisingly easy. By
giving customers rewards that are valuable and relevant to them, and by
making the rewards easy to earn and redeem, we have built a strong and loyal
customer base. Go a step further and combine a well-designed loyalty program
with great service like we deliver and you'll see your customers returning
again and again."