Sunday, June 18, 2006

Teradata, a division of NCR Corporation (NYSE:NCR), is delivering a series of upgrades to the industry-leading data warehouse at Harrah's Entertainment, Inc. These upgrades follow Harrah's acquisition of Caesars Entertainment last June. When fully deployed, the new system will enhance Harrah's existing data collection, storage, analysis and business resumption capabilities, and will support the data analysis needs at nine properties previously owned by Caesars.Harrah's, the world's largest provider of casino entertainment, is expanding its enterprise data warehouse to incorporate the customer loyalty data from Caesars Connection Card into Harrah's award-winning Total Rewards(R) program. Once complete, the merged database will have accounts for nearly 40 million customers.

Harrah's is a leader in active data warehousing and integrates a variety of real-time data with historical data to create an array of revenue-, operations- and customer-focused applications. In addition, Harrah's is deploying the Teradata Dual Active Solution to ensure that their data warehouse is always available to users and protected against disasters or a major single system outage. These active applications can execute more than 400,000 tactical queries against the Teradata platform daily.

Harrah's has been a Teradata customer since 1998.

"Information is crucially important to the successful integration of the Caesars' business with Harrah's," said Tim Stanley, senior vice president and chief information officer of Harrah's. "The expansion of our Teradata data warehouse and the deployment of the Teradata Dual Active Solution will enable a smooth data migration and simultaneously provide all of Harrah's with the peace of mind that comes with a sound business resumption solution."

In addition to the technology upgrade, Teradata Professional Services will provide the scope, design and implementation of the Dual Active solution. Teradata Customer Services will provide the installation, backup, archive and recovery services, and business critical support.

"Harrah's has achieved spectacular accomplishments by fully leveraging the capabilities of their IT-developed operational and analytic applications and visualization applications from our partner Compudigm. Now that the Caesars properties are migrating to our platform, they can also generate superior business results," said Rob Berman, vice president of retail at Teradata. "This deployment underscores the value of Teradata as a world-class provider of data warehouse solutions."