Networked gaming specialist Octavian has expanded its team with the
appointment of Helen Hedgeland as Head of Marketing. Hedgeland joins
Octavian's corporate team having already worked for Octavian for three years
in a senior role at Octavian's lead marketing agency. Prior to this she was
an account director at Nettec (now LB Icon), where she worked on
award-winning transactional websites for First Choice Holidays, as well as
on print and interactive projects. Talking about her new internal role at
Octavian, Hedgeland said: "Octavian's innovative games and systems answer
many of the gaming world's biggest challenges, particularly in the drive to
make gaming operations more efficient and profitable. However, the precise
way in which our solutions can be applied by operators and manufacturers can
vary from market to market. My key challenge is to ensure that
centrally-managed marketing can be as relevant and meaningful as possible to
every one of Octavian's existing and emerging geographic markets."
To achieve this Hedgeland says she is very much looking forward to getting
under the skin of Octavian's diverse operating territories, which currently
include Russia, Latin America, Central and Eastern Europe and soon a large
presence in Asia.
"I see a multi-language Octavian website playing an increasingly important
role in how we serve clients and partners around the world," added
Hedgeland. "With increased mobility, people in our industry want resources
they can plug into from anywhere. Those resources could include anything
from an online demo of a downloadable games system to an interactive
return-on-investment tool for someone selecting one of our networked ACP
(Accounting, Control, Progressives) slot management systems."
In addition to managing Octavian's online programme, Hedgeland will also be
responsible for Octavian corporate and product literature, direct mail,
email newsletters, public relations and Octavian's presence at exhibitions
such as ICE and G2E.
Commenting on the appointment Harmen Brenninkmeijer, CEO of Octavian, said:
"Marketing is about meeting customer needs, but especially focused on
creating clear communication lines between all we can offer and what is
required and wanted in the different markets. Helen will help us to bring
first class experience to a very focused industry"
Octavian International Ltd
Octavian International is a Systems and Software Company, which develops and
supplies a range of products for the Gaming Industry.
posted by Jerry "Jet" Whittaker at 5/20/2006 06:12:00 AM
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